The Best Time to Post on Instagram

IMG_9282 copy.JPG

This week I’m talking about the best time to post!

I’m going to give you my thoughts on this topic, but I still think it’s a bit of a mystery. Lol. These are tips I’ve learned/used/found most effective. Please enjoy!

  1. Post when people are most active on Social Media. Morning, midday, right after work, and right before bedtime. Think about the times you are on Instagram each day of the week and start from there.

  2. Test out a few time options over the period of a week. My posts tend to get more engagement if I post at bedtime, but I know other accounts do best when they post first thing in the morning.

  3. That silly algorithm. This basically means Instagram decides when they show your followers your posts. If you post first thing in the morning, sometimes your followers see it right away and other times they see it later that afternoon. If there are accounts you interact with a lot, those will be the accounts you see first on your feed. This is why it’s important to interact with your followers!

  4. If you have a business profile you can utilize the Insights tab (Iocated in the top right corner of your profile) to see when your followers are most active on Instagram. This is according to Instagram’s analytics so try posting when your followers are most active.

  5. The moral of this story. Find a time that works for you and stick with it! People like consistency. If your followers know you always post in the morning, they will look out for your posts every morning.

This really is a hard topic to nail down but hopefully these tips can help guide you into finding the time that works best for you! Let me know below if there are any other topics in the social media realm you want to learn more about! #socialonpointe